About Seativo

Built by fans, for fans.

We started Seativo because getting into a Premier League ground shouldn't mean gambling on a stranger's spare, or paying a stranger's markup. So we built the thing we wished existed: genuine tickets, honest prices, straight from the club to your phone.

The problem

Getting a ticket is harder than it should be.

Allocation is scarce

The Premier League doesn't sell direct to the public — supply runs through club membership schemes and ballots most fans never win.

The grey market fills the gap

What demand is left flows to resale sites and touts, often at multiples of face value with no guarantee the ticket is even real.

Trust breaks down

Fans have been burned by fake tickets, doubled-up seats and sellers who vanish after payment. That fear shouldn't be the price of a matchday.

The Premier League doesn't sell direct to the public — allocation runs through clubs and ballots, so plenty of genuine fans miss out. What's left of the demand flows into a grey market of touts and resale sites, where ‘guaranteed’ tickets are anything but. That gap is why we exist.

How we got here

From pitch deck to matchday.

  1. 2025

    A league-wide digital transformation

    The Premier League launched an initiative to modernise matchday — mobile ticketing, anti-touting technology and fan loyalty, built for the long term.

  2. 2025

    We pitched for the pilot

    We were invited to bid for the Digital Fan Engagement & Ticketing Pilot alongside established players in the market.

  3. 2026

    We won the contract

    Seativo was awarded the pilot for the 2026/27 season — the first independent platform built specifically around the fixture, not the transaction.

  4. 2026/27

    Live, matchday by matchday

    We're now integrated directly with participating clubs' ticketing systems, with more fixtures and clubs added through the season.

Genuine tickets, always

We're a technology provider, not a reseller.

Every ticket sold on Seativo is allocated to us directly through official club ticketing systems. Nothing passes through a tout, a bot, or a secondary marketplace on the way to your phone — which is exactly why we can guarantee it's genuine.

Allocated, never resold

Every ticket comes to us straight from official club systems.

Face value, always

Prices are set by the club or the fixture — never marked up by us.

Every fee shown upfront

What you see at search is what you pay at checkout.

Correct home or away allocation

Segregation is enforced automatically — no exceptions.

Our technology

Built to keep the bots and touts out.

Our fraud and bot-detection layer screens every purchase in real time — flagging bulk-buying patterns, automated checkouts and duplicate identities before they ever reach an on-sale. It's a direct part of the Premier League's wider crackdown on industrial-scale touting.

Real-time fraud screening

Every purchase is checked against known fraud patterns before it clears.

Bot & bulk-buy detection

Automated checkouts and mass-purchase attempts are blocked at the gate, not after the fact.

One fan, one identity

Duplicate accounts and identity spoofing are flagged before an on-sale, protecting real supply for real fans.

Our mission

Transparent, fair, safe access to football.

Transparent

Prices, fees and availability are shown exactly as they are — nothing hidden until checkout.

Fair

No inflated 'market' pricing. No manufactured scarcity. The fixture sets the price, not demand-chasing algorithms.

Safe

Every ticket traceable to an official allocation, screened by the same technology that protects the on-sale.

Fan-first

We're fans who got tired of the market working against us — so the roadmap is shaped by matchgoers, not just margins.

Ready to see your side play?

Browse every Premier League fixture, priced honestly, allocated correctly.